A long time ago, in 2002, we founded Sottosopra Comunicazione based on three fundamental beliefs: being ourselves, even though we don’t have the physique du rôle of textbook advertisers, having a strong ethical and social vocation even though it will never make us rich, and always following our passions.
Years have gone by, but the substance has remained the same. Over time, these keystones have shaped a bike-friendly communication agency that combines the ability to communicate with a sustainable lifestyle and a passion for cycling.
To increase the cycling culture, communicating and promoting the benefits of cycling among companies, institutions and the general public.
And more generally, creating links with associations, inventors, urban planners, start-ups, technologists, influencers, bike lovers and globetrotters who share our need to live better.
Cycling is first and foremost a pleasure:
it’s one of the few that isn’t bad for you, and doesn’t make you fat (but it’s addictive!).
Cycling is intelligent:
for distances up to 8 km, it’s the quickest way of getting around town. You run less, and get there sooner.
Cycling firms the buttocks:
it’s one of the few sports you can do on your way to work.
Bicycles are trendy all over the world:
from bikes to accessories, from clothing to bags.
Cycling means freedom:
you don’t have to wait for the bus, you aren’t crammed in the metro, you won’t get stuck in a traffic jam.
Cycling is your opportunity to improve air, noise, health, traffic, and generally the quality of life in your town.
+ BIKE FRIENDLY COMPANIES
Companies are our top ally in promoting the cycling culture, to achieve three key aims: increase social brand reputation, reward staff well-being and respect the environment.
+ BIKE TO WORK
You can do it! This is a winning model in other cities, like Copenhagen, Berlin, Hamburg, Amsterdam, Vienna, to name but a few. Our aim is to create a two-way stimulus between companies and their employees, encouraging cycling to work. The advantages and benefits are evident, all you have to do is try.
+ BIKE FRIENDLY CITIES
We put our ideas into creating a safer, tidier and more practical city for cycling, promoting the construction of sponsored cycle paths, safe bike parks and generally a new concept of bike-friendly urban spaces.
+ BIKE FRIENDLY EDUCATION
Bike-sized cities are a novelty in Italy, we must admit. We all have to learn to respect the rules for healthy coexistence, overcoming the boring old squabbles between motorists and cyclists. As we always say, rude behaviour is extremely transversal, and travels by any means!