People are always asking us: what is a bike-friendly communication agency?
In fact, it’s something new, so it’s a valid question.
Let’s answer: yes, we love cycling, both for moving around town and for travelling. By pure chance, absolutely everyone at the agency comes to work by bike. Because it takes us half the time, keeps us in shape, we get to work feeling more awake and with loads of new ideas in mind, we have fun and we feel really cool (even with our helmet on).
And of course, we don’t add to the pollution, traffic and noise.
“YOU CAN’T FOSTER THE CYCLING CULTURE WITHOUT GETTING ON YOUR OWN BIKE.
BECAUSE ACTIONS SPEAK LOUDER THAN WORDS
AND THIS IS REVOLUTIONARY COMMUNICATION”Irene Ivoi
OUR BIKE FRIENDLY MANIFESTO
FUN
Cycling is first and foremost a pleasure:
it’s one of the few that isn’t bad for you, and doesn’t make you fat (but it’s addictive!).
SMART
Cycling is intelligent:
for distances up to 8 km, it’s the quickest way of getting around town. You run less, and get there sooner.
TONE
Cycling firms the buttocks:
it’s one of the few sports you can do on your way to work.
COOL
Bicycles are trendy all over the world:
from bikes to accessories, from clothing to bags.
FREEDOM
Cycling means freedom:
you don’t have to wait for the bus, you aren’t crammed in the metro, you won’t get stuck in a traffic jam.
RESPONSIBLE
Cycling is your opportunity to improve air, noise, health, traffic, and generally the quality of life in your town.
OUR BIKE-FRIENDLY COMMITMENT
+ BIKE FRIENDLY COMPANIES
Companies are our top ally in promoting the cycling culture, to achieve three key aims: increase social brand reputation, reward staff well-being and respect the environment.
+ BIKE TO WORK
You can do it! This is a winning model in other cities, like Copenhagen, Berlin, Hamburg, Amsterdam, Vienna, to name but a few. Our aim is to create a two-way stimulus between companies and their employees, encouraging cycling to work. The advantages and benefits are evident, all you have to do is try.
+ BIKE FRIENDLY CITIES
We put our ideas into creating a safer, tidier and more practical city for cycling, promoting the construction of sponsored cycle paths, safe bike parks and generally a new concept of bike-friendly urban spaces.
+ BIKE FRIENDLY EDUCATION
Bike-sized cities are a novelty in Italy, we must admit. We all have to learn to respect the rules for healthy coexistence, overcoming the boring old squabbles between motorists and cyclists. As we always say, rude behaviour is extremely transversal, and travels by any means!
Sottosopra is a Bicycle Friendly Company associated with CIAB
